A series of notices were issued concerning an unauthorized billboard in Mumbai, revealing a web of negligence and violations. The notices began in March 2023 over unpaid license fees, followed by complaints about damage to trees in May 2024. Finally, a third notice was issued on the same day the structure collapsed, citing the unauthorized advertisement panels.
Despite warnings from the BMC, the agency responsible for the billboard, Ego Media Private Limited, failed to comply with regulations. The notices highlighted various breaches, including the oversized billboard, lack of required gaps between hoardings, and missing structural stability reports.
The GRP, which had a contract with Ego Media, also faced scrutiny for failing to specify size limits in the agreement. The saga continued with complaints about tree removal and poisoning in the vicinity of the billboard.
The intertwined issues of non-compliance, environmental damage, and structural instability paint a troubling picture of regulatory oversight and corporate responsibility in Mumbai.
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