Janusz P. is once again in legal trouble for allegedly promoting vodka on social media platforms Facebook and Instagram. Despite a previous conviction and a hefty fine, he maintains his innocence. The case highlights the debate surrounding the advertising of spirits online in Poland, where it is strictly prohibited. The sophisticated targeting capabilities of social media advertising are also brought to light, with the investigation revealing the reach of the alleged violation.
Prosecutor Szymon Banna emphasized that the format of the advertisement does not affect its legality in a public context. The case tests the boundaries of digital advertising laws and social media’s responsibility in enforcing age restrictions. The prosecution argued against the defense’s claim that setting an age limit on profiles could prevent underage users from viewing the ads, highlighting the challenges in enforcing advertising laws in the digital age.
This case not only raises questions about digital advertising regulations but also examines how laws adapt to new media landscapes. As the trial progresses, it will likely set precedents for the management and regulation of online advertising, particularly for restricted products like alcohol in the digital era.