Air India, once renowned for its service, faced a decline marked by losses and poor reputation. However, when the Tata Group acquired the airline in 2021, CEO Natarajan Chandrasekaran set out to transform it into a world-class carrier. Campbell Wilson, the newly appointed CEO, aims to restore Air India’s former glory through a comprehensive five-year turnaround plan.
The Tata Group’s investments include acquiring new aircraft, modernizing cabins, and improving customer service. With plans to purchase 470 new Airbus and Boeing aircraft, Air India is on track to operate the most advanced fleet within five years. Additionally, the airline will invest in retrofitting existing aircraft and enhancing onboard services.
Despite challenges in customer relations and operational issues with subsidiaries, the Tata Group is determined to consolidate and position Air India as a leading airline. Long-term goals include capturing a 30% market share by 2027 and embracing Indian hospitality while maintaining a modern and efficient operation.
While the journey to revive Air India may be a marathon, the efforts to restore its legacy and rebuild trust among customers are well underway under the guidance of CEO Campbell Wilson.